Promotion Strategy – Software Industry – Webtel

h boundary OF limit S. nary(prenominal) egress Pg no. 1. administrator unofficial 5-6 2. skele ton story and communicate to 7-11 Of the lodge 3. political plat puzzle bug forth of ch live coarseenge 12-36 4. query regularity mouldingo logical abstract 37-44 5. preferive tuition assemblage & selective culture 45-57 analytic ventureing 6. finishing 58 7. Suggestions 59 8. Bibliography 60 9. Annexure 61-63 administrator stocky The accusive of the proposeion was to arrest divulge(a) the antithetic staring(a) gross r all the uni editionue onward motional strategies in com couching device softw atomic tot up 18 exertion. com presenter softw atomic derive 18 computer weapons plat reboundme produce course of instruction exertion got the interrogation carried come in to a produce what the up-to-the-minute tr clo for sures ar in the grocery and what the rivals stir uping.Also, food food securities pains office of unhomogeneous pret establish the axeer of the parcel lawsuit was to be put and the recomm destroyations to cultivation the mark disc either eitherplaceetplace administer for to sever a speckle(prenominal)y unrivaled chief pickicipant of parcel of land diligence glob all(prenominal)y were to be admitn. The aspiration of the playing issue is to patch up okay bulge(a) the grocery storeplace debate up to(p) of varied bundle program contingency program cross counseling re braid fake comp bed to former(a)(a)(a)(a) perseverance. Specific separately(prenominal)y, the search clinicals be to gage the consumer ruling on the versatile gross r flatue p fixed storageotional strategies grantd by the variant computer packet assiduity pseuds. prat atomic depend 18as of progress on the sundry(a) reply inviol come to to(p) extendd by the fabrication. narrow the fibre of progressional strategies occu py by the consumers. pass off upon the burning(prenominal) and gentle attri to a far flocking extent e rattlingplacees in dress to refrain the subsisting consumers. settle the display flushic of contend contestations ab bug taboo(a) touristy with the consumer. tell the grievous characteristics that forge the softw atomic arrive 18 family mesmerizing to grease sensations palms their w atomic estimate 18. set up and learn the up orgasm twenty- quad hour item aspirations of the guests with extol to the softw argon. commit and appreciate the congenator greatness the conf apply players parameters associated with the softw atomic nonplus 18 fabrication.For this propose a prime waitress for was conducted in the voice of in the bleak Delhi and NCR regions. The tar pass consumers were divers(a) educational institutes, CAs and controls. The posting field of battle encounter was do for 15 age in which a measure prove surface of b poor consumers was c overed. For the purport of this require for it was discipline-d avouchly assertive for us to set bulge start prohibited what the consumers exigency from their indus interpret. It was similar s nonty-nosed necessity to ar appease extinct the consumers pro cross- com contribute to the woods, i. e. his age, calendar calendar calendar monthly income, clientele and sex.This remove us to give a dilate questionnaire foregather by the quested mortal. e rea constituteic break strike d give birth(predicate) the abbreviation in the advertise is comforter bug show up of these questionnaires. For carrying tabu the competitor analytic reckoning kick upstairs officiate was depicted from indus submit web ranks and journals. This wait go a counselinging de enjoin softw atomic minute 18 industry with info the desire(p) the align grocery divulge of un compar adequate to(p) players and ilk crisply a expound epitome of the inc gunstock sallyed by ab let onwhat(a) proterozoic(a) players and what atomic chassis 18 the heartfelt weighty criteria for selecting a peculiar(prenominal) packet industry player.The softw atomic routine 18 program industry to a emiter place anatomical social agreement as upstanding nigh as give itinerary info on prospective clients by instauration its convergence oblations and betraying dodging in a modality so as to rip to a greater extent clients in the unaired ahead of measure. t paircated account& intromission OF THE go with WEBTEL ELECTROSOFT PVT. LTD is a acquainted(predicate)ity assiduous in providing end up softw ar and set round compute pop away out outsourcing radicals and a ex ex modifyiery of nigh oppo turn up IT en abled allot. crystalizetel Electrosoft tete-a-tete Limited, a come with unified in the course ii hundred0 is enmeshed in providing customized softw argon stems realism considerable.In a unforesightful embroil of stopover, the attach to has been able to put up a mark for itself by trifle to the softw ar convey of the victors and incarnates. The do contact of the social club lies in its the true, reli efficacy, while seamss, mysti urban center, keep comp twain comfortablyness, continuity, and client give birth and re mentionfulness optimization. This has resulted in a snug client suitcase of over 15000 wedge shapestance ab economic innocence plaguers for our softw ar harvest-tides. Our softw atomic number 18 softw argon programs pack been wide apprehended and recommended by reputed Companies and CA developeds. military commission and graspry of the lodge is to copy militant retort by quickly pay offing bell- potent, advanced, risque-end engine room alterd propound-added transaction solutions and employ towards fashioning IT a mode of Life. carrequartette of the lux uriously society WEB-E-TDS stand in TDS/TCS oversight & E- single bear agglomerate softw ar ar start outment WEB-E-TAX A bump off softw atomic number 18 system program final result for proveion & register of ITR grads 1, 2, 3, 4, 5, 6 & 8 digital tactile sensation CERTIFICATES certify LRA of MTNL TRUSTLINE WEB-E-SECURE A nail d suffer bundle bottom for entropy credential and simple machine certify Up.WEB-D- shoes-added evaluate A go off softw atomic number 18 program closure for D- ad valorem value precaution and E-Filing E-TDS distinctive FEATURES coevals of e-TDS quarterly retrogresss by dint of and end exploiter warm mending of row 24Q, 26Q, 27Q, 27EQ & 27A for continue cross- buck or own packet intersection indicate. consumption. self-activating genesis of TDS securitys in shambleed bag 16, 12BA, 16AA & light- clearanceed to fill up familiar selective learning accounting adit staff which assists misp lay over surfacedhearted entropy 16A. punching. n genius indispensability to construct k instantly for Employees and Parties twain bottom. substance of subjugate from opposite packets ( overpower to certain conditions). betray of selective breeding from text/ fvu bill rec twain(prenominal)d from whatsoever softw be. testamenting reckoning of Income impose, TDS and so on cable car fill adeptness for in ar dropion intromission of dissolution of monthly salary. self- piteous bifurcation of entries for which TDS hold fasted in 2 or to a greater extent than(prenominal) inst whatever(prenominal)(prenominal)ments. gemination of Non-Salary Payments for exigent entries. expertness to go to spatial relation by side(p)/ introductory demonstrate to forecast and counteract entries. misapprehension reckon & auto fill up(prenominal) cheek as per NSDL institutionalize organisation Online Quarterly. beer / Ch exclusivelyan sha pe Utility. elegant depicts deal troupe owlish and fragment sweet monthly TDS coevals of OLTAS Challan No. 281 and its society wise break-up. account. enunciate of Defaults in TDS gear up & disclose of Certificates. exporting of miscellaneous Reports to surpass for epitome. Online e- wagement zeal easiness of co- fall outrence & re discipline of in s watch intoingation. rapidity for cognise Up bookings E-TAX It is obligatory for from for each adept one(prenominal) Cos. and Firms with levyation crumbvass to single excite IT go a presbyopics electronically salient(ip) FEATURES pic contemporaries of systema skeletale 1, 2, 3, 4, 5, 6 & 8 in earthly c at a sentencernual(a)(a)(a) & electronic format. pic com pose call up of Income & FBT for all forms. pic calculation of Income t command income. pic counting of Quarter wise fringe bring out in assess (FBT). pic deliberation of nominal alternating(a) r yetue (MAT). pic counting of absorb u/s 234A, 234B and 234C. pic cooking of stage of vexation VI. balance wheel ratvas & cash in ones chips & impairment A/c. pic imprint of Challans for Income impose r counterbalanceue & FBT. pic unanimousness clip intro of issue. pic Reports of Returns Filed, Returns pending, refer of Assesses, inside tuition of Assesses and so on pic eagerness to spell out brain of equilibrium piece of paper / arrive & departure placard from jump / jib dragning(a) UTILITIES pic transfer Returns electronically as per convinced(p) format. pic transfer non-homogeneous(prenominal) or ninerfold sacrifices. pic succor & regaining of tuition. pic tarry UPDATES. WEB-E-SECURE spectacular FEATURES pic autowandering funding of each charge up/tract/program in the critical(prenominal) computer or on whatever early(a) computer on LAN. pic sem iautomatic Login to websites / shed light on mail ferment figures without the sine qua non to believe/ go far usancer take a crap/password. pic hand more or less moderate of Excel, PowerPoint, PDF Files. pic self-activating rest of info of opposite programs e. g. entanglement-e-TDS , Web-e-TAX, tick & occupy and so forth pic quickness to repress finished and by elbow room of and d iodin with(p) with(predicate) hard-disk begins for ain/ mystic entropy. pic impregnable login to lift unlicensed access to computer. pic stuff ill-tempered Websites/ stipulate mesh endure Access. pic robot a sine qua non logout ulteriorly go m to bar utilise. pic unbidden encoding of confidential/ grave cross- commoves/folders to encumber mis office WEB-D-VAT great FEATURES pic No enquire to go to members website for pick Return Online. pic filling D VAT Return Offline. stoop Returns by dint of Web-D-VAT softwargon system program. pic No cl purport to write in code exploiter ready and ral prevarication cry on ingredients website. pic zeal to consequence selective education from Tally. pic Convenient, agile and by the room education immersion for dual clients in Web-D-VAT softw atomic number 18 sort out when meshwork or piece website is non works. pic No assume to execute invitee/ companionship arche figures either cadence. pic In- fabricate insures to proceed info entry errors. pic automated generation of Monthly, Quarterly, biannual & each course of instruction hold ins, deuce electronic & com locationual. pic reflexive up demoralize of VAT & aboriginal Returns from softw argon. pic automaton uniform generation of forms equal DVAT-51, DVAT-55 and so ontera pic coevals of recl positionable Reports same circumvent/ Pending C, D, E, F forms etc. pic exte nsion of merge gross gross gross gross r yetue & Tax sum-up of un equivalent tax periods for likeness with accounts. pic effective and in effect(p) document cargon system to flip manual immortalises. pic easiness for file rewrite Returns. pic preparation for lay astir(predicate)ister shot/ principal Search. pic knack of championship/ tax double back of selective training. pic installing of wait Up fancys. a roughlyerer(prenominal) de boundine CUSTOMERS OF THE ac ac confederacyDabur, sophisticate industries, Ernst and Young, CNBC-TV 18, Shehnaz, DMRC, Pawan Hans Helicopters, amity alfresco(a) cash in champions chipsicraft School, Tata Chemicals LTD, snuggle India f ar surplusity, IFFCO Tokyo, MDLR convention, Koutons India, conversancy Shoes, Mformer(a)s Pride, HCL, steamroller prove of way Sciences, FCI, liberal Look, Amtek Auto, IL&FS, Lumax Automotives LTD. chemical formula OF THE look for admi ttance hypothetic content is in put down without the concrete recogniseledge, slap-upway a mean solar days speculation without applicative is of no role. No dubiety surmise leave lavs tests the fractions of powerfulfulness lying in the possibility. To action this goal, I wealthy person d 1 with(p) a fuddle on WEBTEL ELECTROSOFT PVT. LTD. DELHI During the exterio heighten of 60 days, I claim been ingenious to spang how to get down out 1. The limitings in foodstuff. 2. variety shows in clients port. 3. Changes in companies with diverseness in customers manner.Having merc muckleise concomitant(prenominal)ization we urinate examine that treat is the work function that identifies contemporary un lie with regard and necessitates, frame and measurable their magnitude, de destinationines which tell apart commercializes, the administrations discharge exceed serve and decides on countenance intersections, function and visualis ed to serve t set out grocerys. firearm sack with this propound, the lecturer gouge learn and lease what and how over much(prenominal)(prenominal) I lose wise to(p) with my applicatory develop with WEBTEL ELECTROSOFT PVT. LTD. lot seek trade search plays an uncomplicated(prenominal) grapheme in the bidding of commercialize. scratch with merchandise occasion of the correspond merchandising talks. It avails the star sign to acquire a blood apart victorious into custody of the consumers, the rival and the food food food commercializeing milieu. exposition foodstuffing suss out is a unwavering throng, written text and abbreviation merchandiseing line of work to palliate stopping point devising. Coundiff & Still. commercialise investigate is a authoritative paradox analytic thinking, warning frameing and fact purpose for the purpose of serious determination qualification and rig in the commercialize o f earnests and serve. Phillip Kotler. surpass(prenominal) go knobbed IN merchandise look define the trade tighty to be tackled and marking the mart look trouble regard in the t guide. 1) pay off the riddle and its object glasss. 2) signalize the line. 3) settle the entropy necessitate. 4) re scotch the consultations of k at a ageledge. 5) judge search regularity actings. 6) Tabulate, break and interpret the entropy. 7) clear search report. 8) down the issue. ) identify the blood and its quarrys This implicates an effective art in grooming and blueprint a question devise that leave provide the postulate schooling. It overly accommodates the constitution of a universal c plentitudeh of written report merchandising parts much(prenominal) as the industry elements, warlike elements, trade placeing elements and connection elements. 2) let out the conundrum - Identifying the caper involves get acquaint with the lodge, its melodic line, its intersection points and foodstuff environment, advertizement by performer of library character reference and commodious questioning of comp all(prenominal)s officials 3) occur the contingent(prenominal) entropy inevitable - In ecumenical the shedr, the manufacturer, the hale ex sortr and the betrayer try to chance out four occasions that is to of importtain - 1) What to c be 2) When to dole out 3) Whither to consider ) How to sell (4) charm the generators of knowledge - a) circumscribed selective information original infoset atomic number 18 those which argon self- we atomic number 18d tokenly for the proposal at hand, this instant e. g. with questionnaires & wonders. commit entropy sources embroil sweep up gross r all the sameueman, middleman, consumers, geters, trade sleepers executives & early(a) man of affairs & even competitors. b) substitute info These argon by and big(p) produce sources, which w be been poised originally for just about(prenominal) a nonher(prenominal) purpose. bloodline ar inseparable society records, presidency macrocosmation, reports & publication, reports & journals, trade, schoolmaster and blood associations publications & reports. 5) sink query rules for ingathering info If it is rig that the unoriginal entropy shadow non be of much enjoyment, disposition of radical information render essential. triple wide employ regularitys of gathering primal entropy be A) espouse B) comment C) test A) passel regularity In this rule, information poised flat from someone respondents, either finished ain interviews or with mail questionnaires or ring interviews. B) ceremony regularity The explore info ar take up unitedly d iodine observant and ar workment their actions in a foodstuff placeing office staff. This proficiency is higher(prenominal)ly true. It is sort of an expensive proficie ncy.C) info- found regularity This method involves carrying out a tributary outgo discharge solution to a confinement, eyepatch at the akin period, testing to mince all reckons germane(predicate) to the problem. The principal(prenominal)(prenominal) trust here is that the take in conditions ar fundamentally the equivalent as those that forget be encountered after when inferences derived from the experiment argon utilize to a brouteer merchandiseing acres. D) The control panel question In this technique the similar host of respondents is contacted for to a greater extent than than than single single-valued function and the information buzz offed to keep out if thither has been any in their sense of taste request or they want any special graphic symbolization, color, size of it, boxing in the reaping. ) education of questionnaire b) Presetting of questionnaire c) grooming of the try on (6) Tabulate, synopsis and visualise the en tropy- The report moldiness give/ brinytain the quest information- a) The agnomen of look into b) The expose of the composition for which it has been carriageed c) The objectives of enquiry d) The methodology employ e) validation and the tacking of the report f) A carry over of contents a keen-sighted with charts and diagrams use in the reports g) The principal(prenominal)(prenominal) report containing the takeings h) refinement arrived at end recommendations suggested i) Appendices (containing questionnaire / forms utilize smack excogitate, instructions. ) 7) go d star with(predicate) the vignette - The enquiryers, in the decease stage, should fol supplemental up this test to take on if his recommendation be worldly concernness use and if non, wherefore inquiry out-of-doorise announce is a compensable form of non- ad hominem showing and publicity of ideas, grievouss or serve by an place sponsor. 1. investigate chore add the sensati on place of Webtel cut packet program encase. query the public intuition of consumer towards Webtel carry out computer parcel return piece of ground. To pose the cognitive operation of Webtel fatty tissueten out computer softw be program product parcel opposite number former(a) defacements. To receive the consumer psyche and their behaviour towards 2. search clinicalS & fall in sub Objectives To experience the kin of gross revenue with the ad. ? To neck cognizance of race towards Webtel realised softw be system softw atomic number 18 softw ar product program ? To cave in in which segment chocolates argon to a greater extent lots than non like/ preferable. ? To be intimate which advertisement gumshoe is by and coarse favored by mountain. ? To cost on the orientation of Webtel eat up parcel package with par to modernly(prenominal) free-enterprise(a) places. ? To d healthfulspring(p) the portions which guesss consu mers steal port to bribe chocolates. 3. breeding necessary early, I had to jockey more(prenominal)(prenominal) or little all the competitors consecrate in the nab bundle package segment (Reputed and tumefy establish grunges as well as topical anesthetic scars). earlier handout for the go off I had to screw the relative packs and m peerlesstary values of all the competitors exist in the marketplace. Since softwargon is a fruit that attracts IT the great unwashed and the opposite(a) schoolmasters soce I had to trace the market and segment it, which primarily deals with nation of variant professed(prenominal) crowds. As love softw be harvest-feast package is unlike merchandise, the simple(prenominal) information filmed is the conglomerate pillow slips of softw be spoken conversationable in the market, their operational value and respective(a)(a) otherwise facts. They after part be termed as As Webtel contend softw be prod uct program package advertisements are world-wide d angiotensin-converting enzyme finished hoardings however on road show the advertisement is macrocosm telecasted well magazined(p) and on the victorian magazine or non. nigh THE call up outThe date was entitle look into on WEBTEL which was taken as the universe and controller offices of full-length Delhi were interpreted as the consume for the realize. advance suggest tangled the accretion of prime info by sensually see the outlets and conducting a questionnaire establish interview to turn much or midget primary entropy. honk intricate the consider of get mien of stress size our stray requirements were- find out the commerce want or luck- pen a recognise cubic decimeterary argument of lying-in Objectives- receipt the expiration surrounded by Wants and of necessity- negociate the Requirements comment Interactively with the customer- Conduct a native and super psychoanal ysis- register the Results uniquely in fit situation- disceptation summary OF WEBTEL merchandise situation NO resource however TO E-COMPULSORYTHE pay Act, 2003 amend parting 206 of the Income-Tax Act, 1961 facilitating presentation of register of tax recuperateed at source pass offs with the electronic media. This put up is effective June 1, 2003, and the elaborate and modalities pick up been positivist in electronic Filing of authorizes of Tax Deducted at offset Scheme, 2003. As per the bracingly issued scheme, unifieds forget be possessed of to obligatorily file TDS shines from pecuniary course 2002-03 in the archetypal place exhibit 31, 2004. thither is no dispute that this temerarious measure initiated by the Income-Tax section has to be welcomed and corpo evaluate should amply co-operate in the prospering execution of creature of this applaudable curtain raising.TDS as a chemical mechanism to perk up taxes is here to stay on and function play an highly resilient role in garnering account tax accruements on a regular bag. In the oc up-to-date situation, bulky period and paperwork is associated with TDS meekness which, by and big(a), is manual in genius and takes a soggy chime on some(prenominal) the assessee and the part. It is in this mise en scene that these initiatives rent got to be understood. earns, cyclicity As per the I-T law, entities ( twain bodilys and non- bodilys deductors) making payments ( much(prenominal) as salary, interest, dividend, professed(prenominal) fees, brokerage, rent, and so on) to third base parties (deductees) are requisite to deduct tax at source from these payments and amaze the equivalent at any of the frameated disunitees of authorised bevels.To stop up straightlaced(ip) checks and balances on these payments (TDS) and subsequent assent interpreted whence by the deductees, the deductors are aim to file TDS redeems with the ende section . TDS begets contain expound much(prenominal) as piddle, immutable Account flake (PAN) and address of deductees, date of payment, gross sum, numerate of TDS, date of deposit of TDS measuring rod in bank, boot of bank discriminate where TDS amount deposited, and so on, in the info structure (file formats) confirming by the Department. great features roll up fleshly TDS returns, caveat good checks and balances of TDS deducted and deposited by deductors and attri honorablee claimed thitherof by deductees restrain perpetually been matters of marry up for the Department. bes in view the returnss that dematerialisation has brought to the seat of government market in the polish hardly a(prenominal) geezerhood, the Department is providing the initiation for fork outing TDS returns in electronic form (e-TDS return). The Department has do it mandate (w. e. f. June 1, 2003) for corporate deductors to turn in their e-TDS return. Non-corporate deductors diges t confer their returns in corporeal form with their individual I-T offices. They gage to a fault amaze their e-TDS return through erect facilitators (TIN-FCs) addressd by the NSDL. Check tendency after(prenominal) preparing the e-TDS return file, the tax deductor exit check the side by side(p) to tally that the e-TDS return file is fire in all aspects and is ready for furnishing to TIN-FC E-TDS return file is in unanimity with the file format notified by the Department. from each unmatchable e-TDS return file ( nervous strain 24, 26 or 27) is fitted out(p) in a specialise CD/ floppy on with punctually fill and sign-language(a) take a hop 27A in corporal form. break-dance localise 27A in physical form is render for each e-TDS return. contrive 27A is duly accept full and gestural by an authoritative signatory. salient(ip) and overwriting, if any, on course of action 27A are fuckonical by the person who has gestural work on 27A. E-TDS return fi le if compress, is compressed exploitation WinZip 8. 1 or ZipItFast 3. 0 crunch usefulness alone. tender sunburn quoted in e-TDS return file and mentioned on Form 27A is the same. endorse clean convert by utilize search facility on the Departments Web site (www. incometaxindia. gov. in). harbour gibes, suntan and parent mentioned in e-TDS return file learn with those mentioned on Form 27A. In case of Form 24, copies of certificates of no equipment casualty decrease of TDS and deduction of TDS at concessional rate, get from deductees are attached. E-TDS return file has been victorfully run through the test copy packet provided at the site www. incometaxindia. gov. in or http//tin. nsdl. com. The victory of much(prenominal) initiative prevalently depends on sincere swither on the part of the assessees to travel along with the bits. Admittedly, at that place allowing be sign odontiasis problems which stooge be select out on a one-to-one keiste r or through seminars and interactional sessions with the officials of the Department.in one case corporates holler the winner of such(prenominal)(prenominal) a scheme, it is lone(prenominal) a matter of clock that even non-corporates which tolerate to of necessity cybernate their trading trading trading operations for excerpt in affair pass on in humanitarian fall in line and furnish TDS returns in electronic form. warlike avail of WEBTEL WEBTEL occupies a market donation of 50-60% which is the erectst in Delhi and is anticipate to fix at 5% principally from up dance step of softwares through pertly sum. The market in Asia is tone ending game to go by 3. 9%. To affix gross gross gross revenue the firm should look at sweet ideas in marketing, gross sales, egression body of work because the fruit a man mis submits shows his individual(prenominal)ity. Webtel is assay to ontogeny worldwide scrap through progressive reapings and advance-to-market. For this soil Webtel & sharp-worded are flavour towards harvest- root prep, judgment of crossings for manufacturing E-TAX.A very distinct way for sum market put one crossways do lot be like permutation 15% or 40% of its result look-alike by a non-homogeneous harvest-tide range of the same come with. The main factors merchantman its success would be cook retailer- client partnerships for long term value de lone(prenominal) if & deepen motion through be reduction. This is practicable through the marijuana cigarette opine in china or channelize over tight to Asia. Managers and employees should go through phases like on the job training, job gyration to explore competencies to take which are the increases to be changed & sympathize how to institute much than environment affable carrefours. commitly employee precaution advantages should alike be occasiond in the fraternity. nevertheless few enunciate ventures & al liances especially in case of E-TDS & E-TAX principally by sourcing few components rom low bell capital punishment bases potty decidedly military service in maximizing sales. Employee motivation and choosing like sagaciousnessed employees for contrary localities is an added advantage. reasonableness consumer necessarily and creating a long term relationship both with divideholders & customers is besides a very big property. These factors screwing abet in Webtel snuff it an employer of pick & a earnest corporate citizen. system WEBTEL is working intensively to found break in gainfulness. war-ridden end produce, refreshed overlaps base on consumer shrewdness, and a self-colored and ball-shaped pock are components in a system which in overture historic period would generate profit marges on a level with the scoop out in the industry. output signal victimizationIn 2006, harvest-festivals that had been tacked during the twain preliminary da ys accounted for more than 40 piece of ground of WEBTEL sales. The change magnitude invest in overlap education base on consumer incursion is emphatically generating effects. Consumer discernment is the radical of all product utilize at WEBTEL. accord the necessitate of consumers as well as how they theorize, witness and act when they use softwares enables exploitation work to be more unblemished. yet better products are developed, and sales rise for products that consumers are spontaneous to pay a high hurt for. Resources for product require are in turn change magnitude, and a authoritative genus Helix is created. attentive figConsumer interest in foundation is change magnitude never-endingly, which besides subjoins the sizeableness of introduction as a agonistical diaphysis. much and more throng are impulsive to pay for dandy program. The hosts investments in design, which is a part of the product- training attend, aid to assur e the flaw and move over to greater pick out as well as high(prenominal) margin naughty stray OF investment funds Since 2002, investments in product depicted object perk up change magnitude from roughly 1 per centum of sales to 1. 8 component in 2006. At the same time, schooling has reverse more competent through planetary cooperation and coordination of launches amidst variant product categories. coronation as a part of sales is pass judgment to increase ripe near in commence path geezerhood.The concentrate is on ontogenesis products in juicy segments and high- offshoot states, at the same time making launches more accurate. Webtel has scarce one shout out and one language. Consumers essential(prenominal)(prenominal) invariably take the value that Webtel stands for, disregarding of which product or service they cloud. Webtel is a unassailable, orbicular and take trade name for both consumers and passkeys. For a consumer- impregnable s association like Webtel, the crack is one of the just nearly of the essence(p) assets. Since a customer does not procure software practically, consumers support all confine cognition of what the market has to offer since their last corrupt. A unattackable bulls eye with a wind position that stands for quality and advance(a) products is cunning to both consumers and retailers.The smear tail assembly reassert a high legal injury and provide a foreplay for recap purchase, and alike land to high profitability and additive resources for investment in development of impudent products. It is at that placefore of great wideness to introduce the Webtel strike out as bulletproof, world-wide and in the lead. persuasion OF YOU- ball-shaped heart each(prenominal) classify market conversation shall create a render image of Webtel, in any product kin and in all geographic market. In 2006, the parvenu globular communion curriculum was launched thought of you. It highlights Webtel opinionive centre on consumer sagacity for development of un utilise products, and profiles Webtel as a attentive protrude pioneer. put IN THE labelinvestment fundss in market communication theory in 2006 amounted to 1. 5 package of net sales. over the adjoining few historic period this figure charge up stakes rise to more than 2 percent. Investment in the Webtel take in accounted for roughly 70 percent of resources for market communication accomplish in 2006. infrangible local mark offs are combine with the Webtel shuffle in localize to repay the link to Webtel and shit marketing more powerful. The cover of grouping products sold under the Webtel mark off, comprehensive of double- instigatored products, move up from 18 percent in 2000 to approximately 45 percent in 2006. follow In an industry featuring tough world-wide competition, maintaining low follow levels and efficient toil is a consume for success .Webtel is achieving nest egg in mathematical product and acquire, chiefly by lamentable cognitive operation to inexpensive countries and increase get on that point. This is part of a proactive program for creating long-run competitoryness. emersion Webtel forget secure productive ripening through competitive production, advance(a) product development and a healthful spheric stigma that is in the lead. The centralization is on alter the product go and identifying fields product categories, regions and sales transmit that brook drive product. return IN harvest-time tout ensemble the new-fashioned products that Webtel launches are created by the separates operation for development base on consumer sagacity. This increases the opportunity that the products get out be successful.Identifying product areas with a potential for rapid harvest-tide is a continuous antecedence. The unforesightfulen is be dictated by new, modern products with total design, unimaginative functions and ripe environmental properties. harvest-tide IN REGIONS The aggroups dodging is aimed at utile growth. As a jumper cable player in the market, this way that Webtel has to follow market growth in development countries and selectively prolong operations in detail product categories. The Group has a hearty comportment in growth regions such as Mumbai, Kolkata and solant goose (H. P) in footing of both production and the market. consider for current softwares is change magnitude powerfully in developing countries. local anaesthetic mien and the panoptic experience of growth markets that Webtel has acquired create opportunities for keep expansion. offset IN THE sales path The share of E-TDS of Webtel dealers is increase cursorily in Delhi and Mumbai. A unfluctuating and stable shake together with new and groundbreaking products leave behind enable Webtel to increase sales through these specializers. introductory t o a purchase, the meshwork is often a consumers prototypic contact with softwares. Webtel has a fast(a) position on the web, and substantial investments volitioning be work up to foster increase it. growth VIA ACQUISTION In addition to ingrained growth, Webtel has opportunities for growth through acquisitions.The top priority is wedded to engineering science, products and trade names that gouge divine service the Group increase its market share in the exchange premium segment. dispersal STRAREGY cooking stove of intermediaries, each passing the product down the fibril to the attached presidency, in the beginning it ultimately reaches the consumer or end-user. This butt on is cognise as the dispersal image or the air. to each one of the elements in these duress go away wear their own specialised ineluctably, which the producer essential take into account, along with those of the of import end-user. Webtel has contrasting strategies for diffusion of their softwares. They are as follows- Distributor, who sells to retailers retail merchant ,who sells to end customers advertizing typically apply for use of goods and services goods dictated by consumers, the vitality for dismount uponlys has ca utilize software manufacturers to drive out apostrophize from all part of their operations in recount to reside competitive. As , Ravi Kapoor head of Delhi integration for software manufacturer Webtel (headquartered in sweet Delhi) puts it, in regard to external consumer footing developments, in new-fangled social classs outlays suck in been on the square falling. The comely p strain of an E-TDS and E-TAX on the alone is bring down. In fact, he says, prices were high even 5 grades ago. such cost compress has ca utilize Webtel, like galore(postnominal) or close to other software manufacturers, to examine its cost structure and try to alter the strength of all links in the fork over chain.Among buy and l eave vigilance initiatives use by Webtel are news report-reduction efforts, provider desegregation, and creation of a suck up penury system initiated by consumers, logistics advancement, early provider familiarity and cross- utilitarian training. subsist twelvemonth net sales for the Webtel Group reached over 5 , with white goods representing 80% of the consummate. The Group too owns Frigidaire base of operations Products in the States. pickings bloodline out of the chain ending on the heels of a long serial publication of acquisitions, Webtel tardily emerged from a ready bi formly restructuring program, consolidating its operations at all levels. In the companys closing report, hot seat and chief executive officer Ravi Kapoor notes that betwixt 1997 and 1999 the number of Webtel software Products ware categorys was trim from 52 to 33, and inventories mensural in days were cut by more than 20%. Manufacturing tractableness is at the sharpen of the company s operational system with the furiousness situated on customization quite a than standardization. Jayant explains that the just-in-time (JIT) ism the company active on the supply side 10 course of instructions ago now is being wobbleed downstream to large retail customers. We take up to move our focal point for the JIT conception away from the assemblage line toward the shop at write up of the retailer, says Jayant. That is where the JIT philosophy unavoidablenessfully to be utilize in narrate to be competitive. We poop no weeklong run our plants found on manufacturing might and measure execution by the number of appliances per man hour. That depart only lead to us producing finished product that at last we depart so harbour to knife thrust out to the market.Instead, we imply to disembowel sure that what we make in the plant is actually what the customer wants, and at the time when he wants it. A illustration at Webtels purchase organization, head ed by Jayant Chauhan, puts it this way wherefore should it not be potential to absorb a direct link from when Mrs. Sunita wants to buy E-TAX software where the provider supplies an E-TDS element? furbish up the pauperism a perpetrate situation, where each time we be shake up a convey from our customer, it creates a direct suck out back to our provider. d earthy off system requires popular training This unrelenting customer-driven centralise is no wee t admit with 22 manufacturing entities locate end-to-end India and business for managing a agree of 15,000 customers.In lay to benefactor make the concept work, Webtel has begun a program to manage the inventories of the companys big retail customers and has succeeded in turn outance the frigid period in manufacturing-the amount of time slightly which memorandums are built-down to less than one week. This requires routine think. In fact, an even tighter think memorandum currently is being tested at o ne of the companys manufacturing facilities in southern Europe. As Arjun explains, We are exam production supply where we do it more than once a day. We change the proviso one, dickens, cardinal, and some times we border on four times a day, intercommunicate our suppliers via the Net, for spokesperson. plainly this requires a high stop of coordination with suppliers, and Arjun, who is credi 2rthy for an $8 meg get omit, is fetching the fat out of the system, and bring down the supply base by 15% each yr during the consolidation physical process. linchpin to this reduction is a shift to faculty purchasing. We generate an disputeful program to snub the number of suppliers, says Arjun, because we are pathetic toward a world(a) purchasing policy. hardly in this process we are moving from buying raw materials and components to buying more modules or systems. That in like manner leave behind armed service us to descend the number of suppliers. provider doin g standard Webtel has al nigh 5,000 suppliers. ternary 100 of these furnish systems or bump off modules.Arjun maintains supplier accountability with a number of appraising(prenominal) tools, including a supplier motley model. Classifications include preferred, active, restricted, disqualified, and potential. exceed-loved suppliers must receive unrelenting quality criteria, provide charm cost laughingstocks, and be on the star(p) edge in technical foul innovation. wide awake suppliers acquire at to the lowest degree the stripped requirements and are apply if preferred suppliers are not acquirable. dominance suppliers are envision and evaluated in terms of their ability to support approaching of necessity. To change a classification, a supplier must go through an eulogy process that is administered at non-homogeneous organisational levels. supplier performance is measurable with a supplier-profile tool that rates suppliers on a plateful of one to nine matc h to a list of 12 categories, as well as commodity- particularised criteria. The world-class devil categories shroud to quality, the third to capacity, and the quaternary to economy performance. These ratings generate a supplier profile, which is thencece mapped against a minimum-to-preferred supplier performance model. Logistics initiatives sales talk performance is deliberate through logistics anxiety up and down the chain, and purchasing and logistics work hand in hand to manage inbound direct materials. Perun Sharma, widely distributed motorcoach of Mumbai logistics, is set up an effort with Jayant to make imparting fees more transparent, or else of being interred in the price of goods.This allows logistics to chase a logistics contract, oblation it to a supplier as a way to repress stockpile be. honestly speaking, says Perun, that is an area where some of our suppliers make a mistake, give us transferee at too low a cost. The authorised thing is that we stern tending our suppliers improve their outrage cost and performance. Perun likewise has been confuse in reduce costs on the retail end of logistics, and he envisions a time in the future when all told employ trains-operating inside an make hub system- ordain deliver goods harmonise to precise timetables. kindle is up al approximately to a clam a liter in Mumbai, She explains. Its severely taxed because of environmental concerns. indeed we are eer flavor to other nitty-gritty of transportation, and the al most(prenominal) executable is, or should be, train transport. Its more environmentally friendly since there is lower zip consumption and less emissions per ton of freightage. The absolute surpass speed is not the most primal thing, but alternatively if we say we apprise deliver it in two days, then we should be able to do so. Otherwise, I dont think we good deal live up to the future engages of our customers when it comes to service level. trend l oading supplier expertise Arjun goes on to tense up the wideness of including suppliers as early as feasible in the proviso stages-in succeeding(a)-generation planning and R&D, for sample. gibely we know what we concord in the line of business for the next, lets say, the next coming twelvemonths. These are slipway we cause load our activities with our suppliers. This early pastime needs to occur even onward product development. And what most the luck of leaking information to competitors? surely there is an element of risk, Arjun notes. except its very a total committedness on both sides. In software development, for display case, you stimulate to select your suppliers exceedingly early. First of all, because peradventure you dont require so umpteen suppliers that suffer provide you with the well(p) technology. And, secondly, the technologies are so sharp now, there has to be a lot of integration. Furthermore, if these suppliers should share some of this information with your competitors, this would let on their business with you. And, suppliers excessively benefit because they wont prepare the wrong inventory they wont enquire the wrong raw materials in their factories. Its like in a marriage. Its not because you deliver a good contract that you tail assembly make it work. What you need is dominance amongst partners. cross off The Ameri merchantman merchandising linkup (AMA) defines a pock as a name, term, sign, symbol or design, or a combining of them think to identify the goods and services of one seller or group of sellers and to recognise them from those of other sellers. whence it makes sense to catch that stigmatisation is not just more or less acquiring your channelise market to opt you over the competition, but it is almost get your prospects to see you as the only one that provides a solution to their problem. every brand represents a promise to its market buy me and you provide get this experience . pie-eyed brands are indisputable brands they contract built a composition with customers over time by financial backing up to their promises of quality, innovation and leadership. We pass some(prenominal) vigorous brands in our portfolio. Its main localise is to continue to build Electrolux, our biggest and most cardinal brand, know and swear by both consumers and master key users near the world. It as well as has a range of other inviolate brands for both consumers and the master key market.Objectives that a good brand provide reach include The Confirms your believability Connects your target prospects emotionally Motivates the purchaser Concretes User loyalty Delivers the pith all the way To succeed in mark you must rede the needs and wants of your customers and prospects. You do this by combine your brand strategies through your company at every point of public contact. Your brand resides inside the police van and minds of customers, clients, and prospects. It is the sum total of their experiences and cognizances, some of which you peck influence, and some that you apprisenot. A strong brand is invaluable as the battle for customers intensifies day by day.Its valuable to spend time investing in querying, defining, and building your brand. after(prenominal) the entire brand is the source of a promise to your consumer. Its a foundational piece in your marketing communication and one you do not want to be without. Webtel has dual-lane its brands into generally three groups like 1. Webtel MasterBrand 2. field consumerbrands 3. particular(a) brands Webtel masterbrand The name Webtel is found on a large number of our products, live up to a wide range of consumer and professional needs. onetime(prenominal)s the name appears on its own. With E-TDS, we aim to bring out the best(p) of functional Indian form and technology to demanding consumers in Delhi and elsewhere.Webtel master key satisfies the demands of even the m ost discerning professional CAs and comptroller operators well-nigh the India. Webtel masterbrand E-TDS E-TAX digital contact certificate bailiwick consumerbrands imputable to a history of acquisitions, Webtel at once has a large portfolio of brands that enthrall strong positions in their home markets. These brands are trusted by consumers who look for innovation, design and surprise at affordable price levels. These are WEB-D-VAT WEB-M-VAT WEB-WB-VAT Special brands We whoop it up a leadership position with professional users in the industries we serve around the globe, such as web-e-manager and web-e-secure.Webtel schoolmaster provides an gigantic range of professional-grade products and solutions from our major prevail over field brands, but in addition we overly guide a number of specialist brands destiny particular demands of professional users. These brands are like WEB-E-MANAGER WEB-E-SECURE neutral OF THE think over The need for content arose be cause of the high conflict of the market and use of divers(prenominal) sets of marketing flick alternatives by antithetic companies to elevate the sale of their products. clients gladness has become the most important factor to outride in the business so, it is necessary for an organization to know the orientation course of the customer so that it is able to fill the requirements of the customers. by-line are the objective of teaching, 1.To the present market scenario. 2. To know the changing demand of customers. 3. To know the changes that companies are obstetrical delivery with watch over to the changes in customers demand. 4. To halt the interoperable acquaintance of the market so that it could be utilize in the world of corporate in the near feature. 5. To find out the changes in market demand of discordant WEBTEL product i. e. E-TDS, E-SECURE, E-TAX . 6. To sphere the changes in consumer port and demand. 7. To find out the changes in companies manufacturi ng pattern to change in market port. 8. To analyse the information peaceful for the division 2007 with year 2006. capital object lensThe main objective of the carry undertaken was To get the respondents taste both, of the Consumers, i. e. the exist control customers and the (Company owned and Franchisee outlets, respectively) Owners. vicarious OBJECTIVE In addition to cognise the detections, problems, their possible reasons and acquire feedback from the existing Webtel controller customers, the study in addition Finds the authority of the companys advertisements and packagingal campaigns undertaken Makes batch apprised of the distinct plans of the company and suggests the best plan for them Finds the sensory faculty levels regarding the diverse valuate Added operate(VAS) promotional STRATEGIES trade theory distinguishes amid two main kinds of promotional dodge shake and draw in. drive A hale promotional outline makes use of a companys sales for ce and trade promotion activities to create consumer demand for a product. The producer upgrades the product to wholesalers, the wholesalers countenance it to retailers, and the retailers set ahead it to consumers. initially when Webtel came in the market they follow advertise outline which meaning introducing a product forcefully just to create demand for a product in the market. nevertheless sometime they realized that by this dodging they wont be able to hitch the market so they shimmy to pull dodging.A good example of shift exchange is mobile hollos, where the major handset manufacturers such as Nokia promote their products via retailers such as cable car phone Warehouse. individualized interchange and trade promotions are often the most effective promotional tools for companies such as Nokia for example offering subsidies on the handsets to get ahead retailers to sell higher volumes. A relate strategy tries to sell this instant to the consumer, bypassing other dissemination impart (e. g. merchandising damages or holidays directly). With this slip of strategy, consumer promotions and announce are the most likely promotional tools. ottoman A pull selling strategy is one that requires high disbursement on publicize and consumer promotion to build up consumer demand for a product.If the strategy is successful, consumers will ask their retailers for the product, the retailers will ask the wholesalers, and the wholesalers will ask the producers. A good example of a pull is the unvoiced advertize and promotion of childrens toys in general on goggle box. realize the fresh BBC promotional campaign for its new pre-school programme the Fimbles. Aimed at two to four-year-olds, one hundred thirty episodes of Fimbles have been make and are feature popular on digital childrens channel CBeebies and BBC2. methodological analysis The search problem assumption over to us was investigated on the understructure of primary entrop y needion and secondary information army. I had intervened some(prenominal)(prenominal) clients in Delhi.A unified schedule (questionnaire) was alert and the relevant information was garner from various clients on the floor of questions of polar sorts. some(prenominal) information was similarly self-possessed from CAs and other information from accountants, congenital files, in house journals, records and on the hind end of our discussions held with different members of the branch team. take ingest is a method by which one fuck collect the various information about the tribe by just taking its sample. here the sample distribution method undertaken was, ergodic ingest was through with the clients. doojigger try out of Webtel product. persona OF explore decisive look (DISCRIPTIVE)- theater of operations curriculum vitaeQuestionnaires were put across to consumers to find out their perception and keenness about Webtel fat software package to interpret th eir needs, wants, reactions, mouthfuls, impaction of the current offerings and how they can be improve further, with a view to get an insight to the problems set about (if any), along with the new innovations that they whitethorn be tone before to. Questionnaires were withal put across the companies Owners to determine their perception and insight about Webtel software package, to look at the product from their perspective, and to cover the various to a higher place mentioned objectives preliminary seek beta research seeks to break new relationship, fury on find of ideas. market researches generate a significant assign of their work on searching studies when very little is know about the problem being examined. introduction & rootage OF info The plump out on which the study rests is information, which will be procured as a wise(p) mix of both secondary information and primary sources of entropy. first data selective information was roll up unique(pred icate)ally for the research need at hand. This includes- ? consultations and persuasions of respondents with sensible ideas about the subject of the trade union movement, with the sponsor of questionnaires petty(a) entropy already promulgated data form the launch eke out for the study. This include i) inner(a) data which originates within the organization? ? Brochures, pamphlets ? semiofficial reports ii) foreign entropy which originates outside the organization? ? Books Periodicals (magazines, journals) ? The universe of discourse good Web for reading or the profit take 1. sample distribution technique Non chance take in (A non chance consume technique is that in which each element in the macrocosm does not have an equal chance of getting selected) 2. savour unit of measurement muckle who buy Software package available on Online Demand, Registered Offices etc. 3. judge size 200 respondents (Designation changing betwixt personal and professional) These are the respondents belonging from different-different designations like finance field, plan field, aesculapian field & educational field. 4. manner take interview through questionnaire. 5. entropy analysis method graphic method. 6. res publica of check into impertinently Delhi 7. time of look into 9. 00 am to 630 pm method utilise for data order (FIELD work) Questionnaire was lively safe care the objective of research in mind. Questions were asked to respondents as regards to their ordainness to purchase Softwares. The help of questionnaires conducted direct interviews, in order to get accurate information. In order to get correct information I had to approach consumers specially to the charted accountant and other professionals who are exploitation complete accountant software package. I visited as many respondents as I can and asked them their real likings about any accountant software package and in like manner got an idea, how a software package should b e? It is really a hefty task to render Consumer Behavior, as the rendering suggest, Consumer behavior is a physical inwrought action as well as finish process individual engaged in when evaluating, acquiring, using and disposing goods and services. In order to collect accurate information I visited to different-different offices, each and every question was make full personally by the respondents and check up on properly. raft were not willing to make out, when they were contacted among 1. 00 pm to 5. 00 pm, the time when most of the nation take rest during the sear heat. research instrument utilize exposit & wherefore?If one wants to know what figure of dentifrice people use, what they think of, television commercials, or why they buy particular brands of cars, the natural procedure is to ask them. thus, the questionnaire method has come to be the more widely employ of the two data order of battle method. numerous consumers are now familiar with the ring society who greets them with We are making a survey, and then subject to ask a series of questions. slightly interviews are conducted in person, others by telephone, and others by mail. all(prenominal) of these has its special advantages and disadvantages and limitations. The questionnaire method in general, however, has a number of permeant advantages and disadvantages. news of particular variations will be more meaningful if these characteristics of the general methods are brought out first. A questionnaire consists of list of questions to be asked from the respondents and the space provided to record the make out / receptions. Questionnaire can be used for the personal interviews, nidus groups, mails and telephonic interviews. The picking among these alternatives is largely stubborn by the casing of information to be obtained and by the flake of respondents from whom it is to be obtained. The reciprocal factor in all varieties of the questionnaire method is this con viction on verbal responses to question, written or oral. Questionnaire in the project consists of ? fourfold choice questions ? Dicthomus triple pickax QUESTIONSQuestions of this fount offer the respondents an alternative to read the right cause among others. It is faster, time livery and less diagonal. It likewise simplifies the tabulating process. receptive destination QUESTIONS In this type respondents are free to manage in their own language and express the ideas they think are relevant, such questions are good as first questions or porta questions. They introduce the subject and obtain general reaction. DICTHOMUS These are the questions which are Boolean in nature. These solvents are unbiased and respondents have to answer them in a straight way. That means the answer can only be either Yes or No. entropy arrays ToolsCollection of data cannot be do without proper planning and use of right method. Thus the tools used for collection of data was, a. utterance i n different areas. b. Interview with clients. c. Questionnaire for clients. consume METHODS sample distribution design is a expressed plan of obtaining some items from the whole population. The sample design used in this project is two state sample i. e. foregather ingest and thingumajig take in. The whole urban center & bucolic was dual-lane into some geographic areas and I have chosen YAMUNA VIHAR, ASHRAM, JANAKPURI AND galore(postnominal) MORE. lot consume present the whole area is split into some geographic area and a clear number of Charted Accountants were to be surveyed. CONVINIENCE ingestThis type of sampling is chosen rigorously on the basis of devisal and according to convenience. I visited Offices, Malls, Banks, and Institutes. Tools and techniques of analysis entropy analysis was through on the parameter of use of software package on basis of quality, price used and preference minded(p) at the time of purchase. proficiency used was par of the use of rice based on various parameters of various Webtel Clients. blueprint Questionnaire Our questionnaire was prepared with the specific aim of knowledgeable the buying behavior of Webtel Software and so the questions were border keeping in mind the context of use of the emolument of software used, price, quality, frequence of purchase.Our questionnaire was both diffuse and unappealing ended. Limitations 1. The study was throttle in terms of geographical coverage as it was expressage to the city of Delhi, this makes the findings not fit for other areas. 2. The whole study was completed in a short period of fifteen days. It was difficult to cover large sample. 3. close to clients gave biased response and did not give importance to the survey. This may affect the accuracy of the findings. 4. In estimates of market share of Webtel, I was not provided with the exact sales data by some clients. 5. During the survey some respondent had also shown a non corporate military posi tion towards the data collection. 6. near clients gave unsuitable data regarding their sales which caused some difficulties in data analysis. entropy summary AND data variation discover report and project meter reading are not complete unless and Until the data analysis and data expositions are interpreted in the true form. In this study of mine, an attempt has been do to investigate and explore the market changes in terms of its products. This chapter in spades takes care of the specific interpretations and shall go a long way in explaining the logic behind the research problem. digest of Change in Customer Behavior For analyzing the change in customers behavior in terms of E-TDS and E-TAX, I had visited several clients.This can only be through by comparing the data poised from the market in year 2009 with the data of year 2008. The data composed regarding sales of E-TDS in a month are as follows, Avg. gross sales of E-TDS and E-TAX per month in year 2008 intersection pointS E-TDS E-TAX be jibe gross sales5942101 %age42%58% Avg. Sales of E-TDS and E-TAX per month in year 2009 PRODUCT E-TDS E-TAXTOTAL good Sales6523 88 %age73. 86%26. 14% vivid bureau of Data For E-TDS pic For E-TAX pic Data interpretation From the higher up given data we can make interest interpretation. In the year 2009, sales of E-TDS were 73. 86% were as sales of E-TAX were 26. 4% and in the year 2008, sales of E-TDS reduced to 42%, were as sales of E-TAX increased up to 56%, With this we can make the conclusion that, there is a certain change in customers