Advertising analysis (Nokia and Apple) Research Paper

Advertising analysis (Nokia and orchard apple tree) - Research Paper ExampleNokia and Apple-two famous household names which leave established their craft and credibility in manufacturing gadgets.However,these two brands have crossed their way as they manage for mans hunt for the most appealing liquid phone this generation can offer with the launch of Apple iPhone.As the competition for mans direction arises, advertisement of nomadic phones has propagated rapidly. Hence, as a mobile phone user myself, my attention was drawn to two of the latest commercial-gradeiseds of mobile phones, each from the above-mentioned mobile phone manufacturers.The Nokia N93 and Apple iPhone some(prenominal) launched their commercials on television. The Nokia N93 commercial whose sophistication has been branded by its plain black compass, starts with the introduction of this Nokia model. As the commercial progresses, espoused by a background song from the classic band Moby, the features and its s pecifications are enumerated in print whilst the mobile phone shows off how these features are executed. The commercial closes with the logo of Nokia with their slogan Connecting people.Apparently, Nokia has remained to patronize the bandwagon propaganda for this advertisement, which tries to convince consumers that since everyone else is doing it, they go away be left out if they do not (Pollio, 1990). As majority of mobile phone users accent on the specifications of a mobile phone and indulge in knowing how to utilize this information, Nokia d easilys on specifically identifying the details of the Nokia N93, such as the resolution, screen size and camera attributes. However, considering that Nokia has used the practice of medicine of Moby to be the background music of this commercial, the commercial obviously appeals to all ages of mobile phone users who can afford to buy the phone. This is because the music supplied by Moby appeals to the older generation in which Moby has sta rted as a band, and to the younger generation as well who nowadays settle to classic rock music.However, as the phone is a high-end model, it generally targets the upper ball club who can afford to purchase the Nokia N93. This is evident on the font of the features enumerated and the plain black background, which usually symbolizes riches and refinement. Furthermore, the detailed enumeration of the features of the phone implies that the Nokia N93 is inclined to be marketed to the lineament of consumers who are feature-conscious.On the other hand, the commercial of the Apple iPhone begins with minimal background music, as a mans voice starts expressing how amazing things can fit in your pockets, thus referring to the Apple iPhone. Then, it proceeds with the voice naming the amazing things which can fit in this mobile phone. Contrary to the Nokia commercial, the features of iPhone are not detailed and specific. However, the delivery of the features of the phone is enough for its vi ewers to understand its attributes.As Apple has already established a brand marketed to the upper society-classy, sophisticated yet simple, which is being seek by Nokia to emulate, the black background and classic background music appeals to the elite. Additionally, the advertisement of Apple iPhone tends to appeal to the type of consumers who are design-oriented. Hence, this type of consumers is represented by those who care little about the functionality of the phone but hover more on the design of the gadget. Nonetheless, the advertisement also tries to break the stereotype that the iPhone, being an Apple product, is less feature-enhanced. This is manifested as the narrator of the commercial tends to specify the amazing things packaged in iPhone. Furthermore, one of the most observable aspects of this commercial is Apples attempts to use the plain folks propaganda on which Apple is trying to convince the public that the narrators views strike those of the common person (Berg er, 1991). This is evident as the voice of the narrator tends to be casual, not too