Importance Of Internet In E Commerce

Importance Of Internet In E workChapter 1It is difficult to define tourism. Tourism is not an industry that is group into a single heading within the Standard Industrial potpourri (SIC) (Bardgett, 2000). The definition of tourism mostly come from the purchaser, tourist, not the product itself (Bargett, 2000). Thereupon, solid ground Tourism Organization (WTO) (1993) had defined tourism consists of activities of persons expireling to and staying places outside their regular environment for not more than than one continually one class for leisure, or business purposes.In Malaysia, tourism industry has been recognizes as bit largest foreign exchange earning sector (Mohd Hanafiah Mohd Harun, 2010). According to united Nations World workmanship Organization (UNWTO) World Tourism Barometer (2009), in 2008, tourist arrivals in Malaysia ar substantially higher than its neighbors. The table below (Table 1.1) provides a good jut out on comparison of exit of visitors among Malays ia, Singapore and Thailand.On the different hand, as the society has driven into Internet Era, tourism is extensively transformed by the by e-commerce phenomenon (Lee Letho, 2012). Hensdill (1998) described the tissue as a perfect average for selling croak. While, with the popularization of computers through the Internet, travel product suppliers such as airlines, car rental companies, and hotels start grasped the opportunity to change their traditional dispersal methods by launching their products educately on the Internet (Kasavana, 1997 Montgomery, 1999 Morrison, Taylor, Morrison Morrison 1999). Similarly, travel cultivation is also available on the Internet from regional and national tourism boards in a large amount (Weeks Crouch, 1999).Nowadays, Internet has now baffle a promotional and advertising shot (Countryman, 1999). According to Martin (2004), the Internet suits the merchandise principles for travel and tourism beca drill it (a) allows travel suppliers to s et up a direct link with customers (b) gets rid of the unfair barriers for customers and suppliers (c) relieve equal competition and (d) decreases value discrimination opportunities. Consequently, the Internet not only serves to deliver information (Walle, 1996) except also act as a public relations tool (Connolly, Sigala, 2001).Hence, it is all important(p) for travel agents to know which factors mess act travelers figure to character travel website. By knowing this, travel agents not only laughingstock formulate the marketing strategies but also can design a website which the features are different from the competitors in order to gain competitory advantages. riddle StatementDue to the rapid growing of tourism industry in Malaysia and the importance of internet in e-commerce, many of the travel agencies have created their receive website. The rivalry among the travel website itself has increase rapidly. Hence, to be an outstanding website among the others, and to gain the competitive advantage, the travel agency need to know which factor has the most momentous square off the wontr to use travel website. The result is not necessary only for strategic marketing formulation, but also for the design of the web site features that are superior from competitors (Aziz et al., 2010).The main problem that influences the users to adopt the websites leave alone be the multi stage figure out for the travel decision making process (Aziz et al., 2010). The consumers need to look careful each step forward until net steps to successful purchases the travel bundles. For instance, users may need to login the membership before to process to purchase the package. This continue with the double confirm before the purchased package is do. Until the payment step, users also need to check the all information is correct and submit to pay. Besides that, the security, privacy and trust concerns are other electric shaver problems that influence the users to adopt t he websites. The informations quality, security, privacy, trust and the companys reputation have strongly influence on online consumers trust in the websites (Kim, Ferrin, Raghav Rao, 2007)According to the past study of Aziz et al. (2010), tender influence is the superiority in encouraging people to use travel websites. While, in the study of Ahmad and Juhdi (2008), they found out that internet self-efficacy had affected Malayan travelers to use travel website. In the study of Chen (2006), trustworthy has a significant influence in an online travel websites.There have been assorted studies conducted in different country such as, a study on web site quality for online travel agency in United States (Park, Gretzel, Sirakaya-Turk, 2007) the factor affecting consumers attitude towards online reservation by Vathianathan and Roy (2009) in India and probe e-travel site, an empirical study in Taiwan (Lin, 2010). Yet, only a a couple of(prenominal) studies have been carried out in Mal aysia. In the study of Aziz et al. (2010), the influence of predictors on travel website, the study is only conducted in Klang Valley, which is just a circle of Malaysia. The result cannot represent as a whole. While, in the study of Ahmad and Juhdi (2008), the number of respondents is small and mainly specific in e-group subscribers who were basically active users of internet. Thus, the generality of the findings is questionable.Research Questions and ObjectivesResearch QuestionsGeneral ObjectivesTo identify and experience factors that affect Malayan travelers plan to use travel website.General QuestionWhat are the factors that affect Malayan travelers intention to use travel website?Specific ObjectivesTo examine the human blood among perceived Ease of Use (PEOU) and Malaysian travelers intention to use travel website.To examine the relationship between perceived usefulness (PU) and Malaysian travelers intention to use travel website.To examine the relationship between am icable influences and Malaysian travelers intention to use travel website.To examine the relationship between self efficacy and Malaysian travelers intention to use travel website.To examine the relationship between travel motivation and Malaysian travelers intention to use travel website.Specific QuestionsIs at that place any relationship between Perceived Ease of Use (PEOU) and Malaysian travelers intention to use travel website?Is there any relationship between perceived usefulness (PU) and Malaysian travelers intention to use travel website?Is there any relationship between companionable influences and Malaysian travelers intention to use travel website?Is there any relationship between self efficacy and Malaysian travelers intention to use travel website?Is there any relationship between travel motivation and Malaysian travelers intention to use travel website?Source Developed for the search entailment of the StudyGenerally, the acceptance of the internet among users is nor mally examined with technology acceptance homunculus (TAM) (Aziz et al. 2010). However, the two variable of TAM (Perceived Ease of Use and Perceived Usefulness) are still insufficient to canvas on the factors affecting Malaysian travelers intention to use travel website. Therefore, the proposed model of this study is an extension of Technology borrowing Model (TAM) as theoretical foundation. The model will be adding other variables such as, social influence, self efficacy and travel motivation to test on the dependent variable.Travel agency would be among the first to receipts from the study. The finding of this study may help the travel agency to deduce several affected factors that influence Malaysian travelers to use travel website. It is important to understand the consumers acceptance of the online concept and the product and services provided are more suitable to be selling online. Hence, travel agency will have more relevant information or idea when creating the website. Besides, its also lot those agencies that have an intention to invest in online store, so, they have a unwrap idea of the trends in the market and thus they can increase their shell out of the market place. Last but not least, travel agency can save more cost and time. For instance, small tourism enterprises wont be facing any risk in spending on costly web-based solutions and time with the help of this study by providing them useful information rough the preference of the internet users.1.5 Chapter Layout1.5.1 Chapter One Research OverviewThis research report comprises a total of five chapters. In chapter one, researcher furnish an overview of the study and describing the research situation. It has covered background of this study, a brief introduction of our research, statement of the problem, objectives of the study, assumption of the study and significance of the study.1.5.2 Chapter Two Literature ReviewIn chapter two, it includes the critical review of the literature, r eview of relevant theoretical models. Furthermore, it also consists of proposed theoretical framework and the hypotheses development.1.5.3 Chapter tercet MethodologyFor chapter three, it is an overview of the studys research methodology. This chapter includes our research design, data collection methods, sampling design, research instrument, measurement construction, data processing, as well as data analysis.1.5.4 Chapter quatern Data AnalysisIn chapter four, it presents the research results and the analysis of the results which are relevant to the research questions and hypotheses. This chapter includes descriptive analysis, scale measurement and inferential analyses.1.5.5 Chapter Five Discussion, shoemakers last and ImplicationsIn chapter five, it is the summarizing chapter that discusses the overall findings followed by the conclusion. Thus, this chapter finds out the implication and limitation of the study. Finally, this chapter outlines the recommendations for future(a) res earches.