Nursing and media

at that place has been a big interest in the study of popular images of accommodates and nurse. Writers have been focussed on images of nurses on television, in cinema, in news coverage, and elsewhere. Most of the time, everyday beliefs of the nurse be shaped by the Images people set on TV. The Stereotypical shot of nurses as working only In acute-care, mellowed technology area often portrayed In the media bemuses It very gruelling to provide the different view of nurses working within the community. In reality, conventional views of nursing have a interdict impact even on nurses who practice in acute care hospitals.Not too some insure that the nurse is there to save longanimouss lives . Most of public find out nurses as sweet, kind, attentive and willing to talk, tho not especially critical to the feat to rescue them from medical errors and injuries. (Derbyshire & Gordon, n. D. ) We mass see fictional depictings of nurses, for instance nightie sitcom. The show character nurse Carla. She is often portrayed as soaked and competent. She is the only major character on this show I would nominate as normal. In one of the episodes a surgeon comments Idiot can be a nurse, and of course, the show instantly hasCarla express her disagreement, but It does not disapprove what a surgeon has said. The other show, Grey s Anatomy portrays nurses In offensive way most of the time. I dont see much respect doctorenter to the nurses, they dont call them by their names, they call option Nurse At the end, the hospital finally gave nurses the upper hand. Nursing has baffle more complex in ways that could not have been mental imagery a generation ago.Nursing and MediaSome people may view nursing other than then others. Some may view nursing as negative and some arrogant. This percept may actually be due to the way the media depicts nursing. one television show or ikon may portray the nursing image as loving and caring, where another(prenominal) may portr ay the image as incompetent or unpleasant. There has been much enquiry conducted over time on the enactment of nursing in the media and the impact it has on the publics view. Some query says the public views nursing positively despite the media, while others say the media has a very negative impact on nursing.Whether the media depicts nursing as rock-steady or bad, or can influence the publics views, it is up to the nurses themselves to be advised of their own behaviors and portray nursing positively in real life. People may know the name Florence Nightingale. Nightingale was a nurse seen as an angel due to her work during the Crimean War and is cognize as the founder of modern nursing. Her image embodies the caring fundamentals of nursing. Today, many people may know the name Nurse Jackie a nurse on a television show portrayed quite differently than Nightingale.Nurse Jackie is seen as a strong-willed nurse who needs the help of narcotics to make it through her day, which is m uch different from Nightingales angelic image. This portrayal raises the question of whether people realize that television shows are fictional and the portrayal of nurses is a dramatic effect and done purely for ratings. Some research has been done to study the excise the media may have on nursing. gibe Buerhaus, PhD, RN conducted a study in 2007 and found that despite less-than-authentic portrayals of nurses on some television shows, the media positively influences public perceptions (Howell, 2010).However, some say that the negative portrayal of nursing in the media actually does influence the publics perception negatively. Marie Quimba, director of professional studies at Grand Canyon in Phoenix, AZ says that many people, especially the less educated and younger population, are influenced by negative imagery in the media (Muehlauer, 2012). There was to a fault a study conducted by David Stanley who is a senior lecturer in the enlighten of Nursing and Midwifery at the Curtin U niversity of Technology in Perth, Australia.The study analyze the stereotypes on television and found that misrepresentations on television are likely to have a profound effect on the publics perception. Television brings characters into the living room and the viewer is more likely to run short in touch it with reality (Howell, 2010). If the media does affect the publics image of nursing in a negative way then the question is raised about how the nursing profession can change the publics perception of nursing.One thing that the nursing profession can do is to get heterogeneous in the media and set up feedback and input. Cindy Saver, president of CLS Development, Inc. and a registered nurse says that nurses must get involved and have a voice to convey their opinions and desires. Saver also recommends that nurses e-mail and write letters to television producers and contact companies that advertise during trusted nurse-oriented programs to voice their pleasure or displeasure (H owell, 2010). Other suggestions include picture nurses more positively in the media.Recently, Johnson & Johnson conducted an advertising campaign concerning nurses and the nursing profession. One of the Johnson & Johnson ads shows a male nurse singing with a pediatric patient during chemotherapy treatment. These television commercials portray nursing in a positive light. They give nurses much well deserved admiration and may help in having a positive impact on the image of nursing. Other positive portrayals come from media sources such as news stories about nurses assisting during disasters, such as in hurricanes and tornadoes.The media is bound to continue to portray the nursing profession negatively for the purpose of ratings however, the publics perception of nurses is a combination of what they see in the media and their real life experience. It is, therefore, incumbent on nurses to both affect media portrayal through letter writing campaigns and also to be aware of their own b ehaviors and how they portray themselves to the public in their everyday life.