A. Total Market Size and Trends 1. What is the approximate size of the standard potential market for your kind of product or cause well? B. Assessment of Competition 1. Are there several(prenominal) kinds of products or operate that compete for the analogous business with the same customers? For example, a hospital commits both mercury and electronic thermometers. If this is the case, what ar the competing products or helps? 2. List your major competitors in be sick of their reputed apportion of the market. Comment as to who is the pricing leader, quality leader, well-nigh innovative, emergence most rapidly, most aggressive, having problems. Â Â Â Â Â Â Â Â Obtain and attach scold & Bradstreet reports on the three leading competitors. These go out give you just about data on their companies. 3. What is the pretax attainability-as a percentage of sales agreements-of the competition and their profit turn out in recent years? 4. What knowledge do yo u stick on your competitors operations? a. What makes you commend it volition be unclouded to compete successfully with them? What are their weaknesses? b. What leave alone make it delicate to compete with them? What are their strengths? 5. What is the price parcel out among your competitors for products and/or attend tos that would compete with yours? 6. Do you think you nooky be price competitive and make a profit? Why? profitability worksheet. 7.
What market share do you think you will dumbfound? C. Marketing Tactics 1. What are the regularitys that you will use to convey and distribute the product or service? Will you use direct sel! ling, sales reps, distributors? 2. What sort of service and warranty must you offer to make a sale? 3. How will you stimulate your product or service to the care of potential customers? 4. How some(prenominal) will it cost and how long will it behave to run aground a sales and distribution method for your product? substantiate rough estimates. If you want to get a full essay, order it on our website: OrderCustomPaper.com
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