Product Description Target Market Assignment Example | Topics and Well Written Essays - 1000 words

Product Description Target Market - Assignment Example This discussion declares that  coffee is a renowned drink globally, and most of the consumers range from young teenagers to the old generation. People are addicted to coffee for not only its taste, but also the fact that caffeine is known to escalate the energy levels. It contains a stimulant making it the most popular consumed psychoactive drink in the world. Study shows that coffee burns out fat lowers risk of diseases and that it drastically improves physical performance.  From this paper it is clear that Starbucks has very high chances of opening broader markets globally based on its current activities that motivate its consumers. Notably, being the dominant coffee house globally, Starbucks has been at the verge of has tried to balance its profits with the socially conscious. This has been shown in the manner that they have handled community services. With globalization, one would think that Starbucks has lost touch with individuals in the society. However, they ensure that b efore entering any neighborhood, they have to contribute in their society to earn the trust. This includes helping in community organizations mostly through volunteer jobs. This company participates in fundraisers and other community services meaning that it is contributing by giving back to the society as a way of getting to its consumers.  Other than providing jobs to the society, it has also engaged the youth in community services, which is a great motivation to the society, and a great way to reach the consumers.